archive
Remembering Steve Jobs (1955-2011)
On The Media: Apple's Advertising Genius
October 6, 2011 Steve Jobs, co-founder and CEO of Apple, died Wednesday at the age of 56. Jobs was a visionary who led the company through the invention of the iPod, iPhone and ipad. But Bob Garfield, co-host of WNYC's On The Media thinks he was something else as well: a liberator, and a brilliant advertiser.
Super Bowl TV Ad Preview
January 30, 2004 NPR's Alex Chadwick gets a sneak preview of the commercials scheduled to air during the Super Bowl from Bob Garfield, host of NPR's On the Media — and one that won't be seen, an anti-Bush ad from MoveOn.org.
Primary Objective: Tell a Tale of the Campaign Trail
January 9, 2004 The early presidential season lets the media swarm over New Hampshire and Iowa, where no cliché is too threadbare, no observation too obvious to be presented as news. But what about the year's first ballot battle, in Washington, D.C.? Bob Garfield of On the Media searches for the primo primary story.