NPR logo

Ad Study

Only Available in Archive Formats.
Ad Study

Ad Study

Ad Study

Only Available in Archive Formats.

A new study from the University of Pennsylvania shows the public to be, in the words of the study, "smarter than the press, the pundits and academics" in understanding so-called negative advertising in political campaigns. The study was prepared by Kathleen Hall Jamieson at the Annenberg School for Communication. Jamieson and Liane discuss the differences between "negative" and "advocacy" advertising, and the pros and cons of each.