3-D: The Next Big Thing Or Yesterday's Flop?
Two companies debuted three-dimensional ads during Sunday's Super Bowl broadcast. 3-D hit the big screen more than 80 years ago, but some experts believe that the effect is poised for its biggest year yet.
Jay Ankeney is a freelance editor and post-production consultant who has been following the rise of 3-D. He's a little skeptical about any gimmick that requires audiences to wear glasses. Does the promise of a movie in 3-D get you into the box office line?
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