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3-D: The Next Big Thing Or Yesterday's Flop?

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3-D: The Next Big Thing Or Yesterday's Flop?

Pop Culture

3-D: The Next Big Thing Or Yesterday's Flop?

3-D: The Next Big Thing Or Yesterday's Flop?

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  • <iframe src="https://www.npr.org/player/embed/100146626/100149891" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Two companies debuted three-dimensional ads during Sunday's Super Bowl broadcast. 3-D hit the big screen more than 80 years ago, but some experts believe that the effect is poised for its biggest year yet.

Jay Ankeney is a freelance editor and post-production consultant who has been following the rise of 3-D. He's a little skeptical about any gimmick that requires audiences to wear glasses. Does the promise of a movie in 3-D get you into the box office line?