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New Ad Trend: Selling Through Smelling

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New Ad Trend: Selling Through Smelling

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New Ad Trend: Selling Through Smelling

New Ad Trend: Selling Through Smelling

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  • <iframe src="https://www.npr.org/player/embed/10069425/10069426" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
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The Scent Marketing Institute estimates that companies will spend big bucks during the next decade on advertisements with aromas. But some consumers think the ads stink.

The "Got Milk?" campaign recently put up fragrance strips that smell like chocolate-chip cookies in San Francisco bus shelters. Transit authorities had to take the ads down after commuters complained that the scents triggered allergic reactions.

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