The New Ad Age
State-of-the-Art Ads Are Increasingly One-to-One()
May 29, 2007 Word-of-mouth advertising, also called "buzz marketing" and "viral advertising," is all the rage. Companies are spending millions on this one-to-one marketing trend; critics say it's intrusive, raises legal and ethical questions, and needs regulating.
In a Cluttered Mediaverse, Some Ads Stand Out()
May 22, 2007 These days, just getting noticed is a challenge for most advertisers. Many successful new ads, like Geico's gecko and cavemen commercials, depend on the knowing, post-modern sell.
In the Age of TiVo, Advertisers Scramble to Keep Up()
May 15, 2007 If you missed your favorite TV show last night, maybe you'll watch it later on a DVR — and fast-forward through the commercials. That's one of the challenges advertisers are trying to overcome as they decide whether it's still worth their while to spend money on 30 seconds of network airtime.
On Madison Avenue, Old Players Learn a New Game()
May 8, 2007 BBDO, the agency that's handled General Electric's account for 80 years, is an ad-industry legend. But new technologies threaten to make its favored methods obsolete.
