Hit Doll's Creator Inspired By Friend's Madoff Loss A surprise hit at this year's Toy Fair in New York was the Smash-Me Bernie doll. It is a resin doll that looks disgraced investor Bernard Madoff wearing a devil costume. Graeme Warring, president of ModelWorks who created the doll, talks about where the idea came from.
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Hit Doll's Creator Inspired By Friend's Madoff Loss

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Hit Doll's Creator Inspired By Friend's Madoff Loss

Hit Doll's Creator Inspired By Friend's Madoff Loss

Hit Doll's Creator Inspired By Friend's Madoff Loss

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  • <iframe src="https://www.npr.org/player/embed/100831105/100831073" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
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A Bernard Madoff doll and the remains of a smashed version sit on display during the Toy Fair in New York on Tuesday. Rick Gershon/Getty Images hide caption

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Rick Gershon/Getty Images

A Bernard Madoff doll and the remains of a smashed version sit on display during the Toy Fair in New York on Tuesday.

Rick Gershon/Getty Images

A surprise hit at this year's Toy Fair in New York was the Smash-Me Bernie doll, a resin doll that looks like disgraced investor Bernard Madoff.

Graeme Warring, president of ModelWorks, which made the doll, says he got the idea from a friend who lost money in Madoff's alleged Ponzi scheme.

"I made him a little Bernie Madoff mini-me doll with a devil body on it and I sent it to him," Warring tells NPR's Michele Norris. "But what I did is, I included a hammer in the package. I said, 'Listen, mate, when you get this, I want you to just beat the daylights out of it.'

"Well, he thought it was hilarious. So he then told a bunch of his mates, and suddenly orders started pouring in, and it's sort of taken a life of its own after that."

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