Coming To A Store Near You: Kid Rock Beer

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Musician Kid Rock hopes brewing beer will help bring nearly 400 jobs to the Detroit area. The Michigan Economic Growth Authority approved the plan with $700,000 in tax credits.

MICHELE NORRIS, host:

Here's a guy who thinks he has a good deal for Detroit.

(Soundbite of music)

Mr. KID ROCK (Singer): (Singing) My name is Kid.

(Soundbite of applause)

Mr. ROCK: (Singing) It's Kid, baby. It's Kid Rock.

NORRIS: Kid Rock. He wants to help bring nearly 400 jobs to the Detroit area making beer, Kid Rock Beer.

The Michigan Economic Growth Authority likes the idea. They've approved more than $700,000 in tax credits for the Michigan Brewing Company to create the new line.

Apparently, it's possible to stimulate the economy with a depressant.

(Soundbite of music)

ROBERT SIEGEL, host:

You're listening to ALL THINGS CONSIDERED from NPR News.

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