GUESTS: Wayne Miller Author, "Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, and the Companies That Make Them" [Times Books, Feb 1998] Staff Writer, The Providence Journal-Bulletin Kirk Bozigian Independent Toy Inventor Former Vice President of Marketing for Boys Toys, Hasbro (1978-1996) Whether it's Barbie, Sing and Snore Ernie, or G.I. Joe, it's the Holiday season, and parents are scrambling to buy their kids the perfect gift. Ray Suarez and guests take an inside look at the toy industry — from marketing, to Hollywood merchandising, to creating a unique design in an industry flooded with new products. Join Ray for a look at the serious business of toys ...on the next Talk of the Nation, from NPR News.



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