Consumers Reject New Tropicana Carton

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PepsiCo, reportedly bowing to consumer demand, is reversing a decision to change the packaging of Tropicana Pure Premium orange juice. The longtime symbol of an orange with a straw in it was replaced with a glass of orange juice. The New York Times reports customers complained. The old design will be back next month.


Now today's last word in business is packaging passion. You may have noticed the new packaging for Tropicana orange juice. Last month, Pepsi - the company that owns Tropicana - started shipping out cartons without the familiar picture of an orange with a straw struck into the side. The new cartons feature a tall glass of juice wrapped around the side of the box, and many fans were left with a sour taste. Some wrote to the company complaining that the new box, quote, "resembles a generic store brand," which is just true. Others called it ugly or stupid. A company executive told the New York Times he underestimated the deep, emotional bond that some consumers had with the original packaging. So Tropicana is brining back the old cartons next month.

And that's the business news on MORNING EDITION from NPR News. I'm Steve Inskeep.

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