The Tobacco Industry

GUESTS: Ira Teinowitz/ Washington Bureau Chief, Advertising Age Mary Aronson/ Product Liability Analyst, Aronson Washington Research Big changes may be in store for the tobacco industry. Under pressure from class-action lawsuits and the Food and Drug Administration, industry leaders have proposed numerous concessions in the sales, marketing, and regulation of cigarettes. Some analysts say the changes will protect tobacco companies from further lawsuits, but will result in a decline in sales. Join host Melinda Penkava for a look at the potential limits on cigarette makers and the future of tobacco.

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