Marketing The Arts

After two decades of major growth the performing arts industry is suffering from a drop in earnings and slashed funding. In order for performing arts organizations to regain lost ground they must learn to apply basic marketing techniques to all aspects of their business. Join Talk of the Nation for a discussion about whether it's possible to market the arts without compromising the integrity of the work. Guests: Joanne Scheff Co-author, Standing Room Only: Strategies for Marketing the Performing Arts Professor of Arts Management, J.L. Kellogg Graduate School of Management, Northwestern University Ed Rothstein Cultural/Arts Critic-at-large, The New York Times Chief Music Critic, The New York Times (1991-1995) Author, Emblems of the Mind: The Inner Life of Music and Mathematics (Time Books, 1995) Listeners call in

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