The new logo for the American Recovery and Reinvestment Act.
Steve Juras, formerly the creative director at Chicago-based Mode Project, helped create the new emblem that will be displayed on projects funded by the stimulus package.
Juras says the White House told him it wanted something that wasn't too governmental, that was somewhat retro in feel, and that would give people the sense that progress was being made.
"The most important bits of direction were: Don't make it too governmental; don't make it too ponderous, or too serious," Juras says. "And then also make sure you include referenced to education, health care and energy."