NPR logo

Marketing to Teenage Girls

Only Available in Archive Formats.
Marketing to Teenage Girls

Marketing to Teenage Girls

Marketing to Teenage Girls

Only Available in Archive Formats.

NPR's Madeleine Brand reports on businesses that target teenagers, especially girls. Many new clothing companies publish catalogs that sell hip, cool clothes. The companies also have Web sites where kids can log on, order clothes, talk in chat rooms, get fashion advice, and take a daily quiz. By the end of the year, estimates say teenagers will have spent about $140 billion of their collective allowances on CD's, movies, clothes and other essentials.

We no longer support commenting on NPR.org stories, but you can find us every day on Facebook, Twitter, email, and many other platforms. Learn more or contact us.