Marketing to Teenage Girls

NPR's Madeleine Brand reports on businesses that target teenagers, especially girls. Many new clothing companies publish catalogs that sell hip, cool clothes. The companies also have Web sites where kids can log on, order clothes, talk in chat rooms, get fashion advice, and take a daily quiz. By the end of the year, estimates say teenagers will have spent about $140 billion of their collective allowances on CD's, movies, clothes and other essentials.



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