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Coke's Newest Promotion

Only Available in Archive Formats.
Coke's Newest Promotion

Coke's Newest Promotion

Coke's Newest Promotion

Only Available in Archive Formats.

NPR's Madeleine Brand reports on a Coca-Cola promotional campaign that will include excerpts from books by best selling authors in 12-packs of Diet Coke. Authors include Elmore Leonard, Barbara Taylor Bradford, and Nora Roberts. Coke found that the majority of Diet Coke drinkers buy at least seven books a year.