Athletes In Advertising -- Host Renee Montagne talks with Nova Lanktree, of Lanktree Sports Celebrity Network, about which Olympic athletes will likely sign big endorsement contracts. She says the star of the games in Nagano, as far as future commercial appeal, is Picabo Street. She's got a unique name and a winning personality, and she captured a gold medal in skiing.
NPR logo

Athletes In Advertising

Only Available in Archive Formats.
Athletes In Advertising

Athletes In Advertising

Athletes In Advertising

Only Available in Archive Formats.

— Host Renee Montagne talks with Nova Lanktree, of Lanktree Sports Celebrity Network, about which Olympic athletes will likely sign big endorsement contracts. She says the star of the games in Nagano, as far as future commercial appeal, is Picabo Street. She's got a unique name and a winning personality, and she captured a gold medal in skiing.