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Toy Bidding War

Only Available in Archive Formats.
Toy Bidding War

Toy Bidding War

Toy Bidding War

Only Available in Archive Formats.

— Host John Ydtsie talks with toy industry analyst Sean McGowan about the bidding war to get the rights to produce toys based on the upcoming series of Star Wars prequels. The Star Wars line has been the most succesful movie tie-in ever, particularly because it sells even without a new movie in theaters.