Toy Bidding War

— Host John Ydtsie talks with toy industry analyst Sean McGowan about the bidding war to get the rights to produce toys based on the upcoming series of Star Wars prequels. The Star Wars line has been the most succesful movie tie-in ever, particularly because it sells even without a new movie in theaters.

Copyright © 1997 NPR. For personal, noncommercial use only. See Terms of Use. For other uses, prior permission required.

Copyright © 1997 NPR. All rights reserved. No quotes from the materials contained herein may be used in any media without attribution to NPR. This transcript is provided for personal, noncommercial use only, pursuant to our Terms of Use. Any other use requires NPR's prior permission. Visit our permissions page for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR's programming is the audio.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.