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Anti-Smoking Ads

Only Available in Archive Formats.
Anti-Smoking Ads

Anti-Smoking Ads

Anti-Smoking Ads

Only Available in Archive Formats.

— Host Renee Montagne talks with Sharon Scott MaHarry, president of a Florida advertising agency whose company is hoping to capitalize on the Florida settlement with tobacco companies by producing anti-smoking ads. Since it is easier convincing people not to smoke than getting them to quit, the campaigns are focusing on teenagers. One of the agency's recent campaigns included an MTV ad that told teens that cigarettes contain deadly methane gas.