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Richardson Highlights His Hispanic Heritage

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Richardson Highlights His Hispanic Heritage

Election 2008

Richardson Highlights His Hispanic Heritage

Richardson Highlights His Hispanic Heritage

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Democratic presidential hopeful Bill Richardson, the governor of New Mexico, is trying to reach out to Hispanic voters – many of whom might not know his heritage because of his last name.

He announced his bid on a radio show in Los Angeles that has about 3 million listeners.

"My mission is to reach Latino voters to let them know that I'm Latino and that I'm a candidate with their roots, becaue the name Richardson is not conducive to that," he said.