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'Marketplace' Report: Sticker Shock at the Pumps

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'Marketplace' Report: Sticker Shock at the Pumps

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'Marketplace' Report: Sticker Shock at the Pumps

'Marketplace' Report: Sticker Shock at the Pumps

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  • <iframe src="https://www.npr.org/player/embed/10438965/10438971" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
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Gasoline prices are averaging $3.23 a gallon — and nudging toward $4 a gallon in some parts of the country — but Americans will still be hitting the road in record numbers this Memorial Day weekend. A Michigan gas station chain is helping customers get a jump on rising prices by sending text messages to alert them of impending price increases. Amy Scott of Marketplace talks with Alex Cohen about the latest price-fighting gimmick and some of the reasons behind rising gasoline prices.