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Predicting Popularity: The Math Behind Hit Music

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Predicting Popularity: The Math Behind Hit Music

Music

Predicting Popularity: The Math Behind Hit Music

Predicting Popularity: The Math Behind Hit Music

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  • <iframe src="https://www.npr.org/player/embed/10442377/10442378" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
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Can math help record companies score hit singles? Mike McCready is CEO of Platinum Blue, a company that tries to crunch the numbers to figure out which tracks on an album will top the charts. He talks about equations that might help record companies predict what music will be popular.

Mike McCready, Chief Executive Officer, Platinum Blue, New York