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New Deals Link U.S. to World-Class Soccer

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New Deals Link U.S. to World-Class Soccer

Sports

New Deals Link U.S. to World-Class Soccer

New Deals Link U.S. to World-Class Soccer

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Soccer is bridging the Atlantic in new ways: American investors are buying British soccer teams; and in July, David Beckham will make his debut with the Los Angeles Galaxy.

As Stefan Fatsis, sportswriter for The Wall Street Journal, tells NPR's Michele Norris, the trend is being keyed by the global appeal of the game of soccer — and the huge opportunities for merchandise and marketing.