Political Semantics And The Art Of The Slogan

From FDR's "New Deal" and LBJ's "Great Society" to Barack Obama's effort to create a "New Foundation", politicians (and their speech writers) have long used words to brand their ideas. Geoff Nunberg reflects on the politics of political phrasing.

Nunberg is a professor at the School of Information at the University of California Berkeley.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.