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Political Semantics And The Art Of The Slogan

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Political Semantics And The Art Of The Slogan

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Political Semantics And The Art Of The Slogan

Political Semantics And The Art Of The Slogan

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From FDR's "New Deal" and LBJ's "Great Society" to Barack Obama's effort to create a "New Foundation", politicians (and their speech writers) have long used words to brand their ideas. Geoff Nunberg reflects on the politics of political phrasing.

Nunberg is a professor at the School of Information at the University of California Berkeley.