As part of ALL THINGS CONSIDERED's year-long Friday series, we travel to the world of the Carnival Talker. Many call them "Barkers," but they dislike that term. There's a talent and skill that these sideshow pitchmen use as they try to lure people into shows to spend their money. The Talkers use language to amuse and raise curiosity; but they never give their audience time to think. We learn that the pitches are carefully constructed, and made up of distinct sections, designed to catch people's attention. (12:30).