Star Wars' Merchandise

NPR's Madeleine Brand reports on the marketing of "Star Wars" products. Toy stores are in direct competition with theaters, because fans are standing in line to buy anything that is associated with the movie.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.

Support comes from: