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FTC to Review Google's Bid for Ad Firm

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FTC to Review Google's Bid for Ad Firm

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FTC to Review Google's Bid for Ad Firm

FTC to Review Google's Bid for Ad Firm

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  • <iframe src="https://www.npr.org/player/embed/10506330/10506331" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

The Federal Trade Commission has opened an initial antitrust investigation into Google's plan to buy the online ad company DoubleClick for $3 billion. Some say the deal might give Google too large a grip over the booming Internet ad market.

STEVE INSKEEP, host:

NPR's business news starts with the government's hard look at Google.

(Soundbite of music)

INSKEEP: The Federal Trade Commission has opened an antitrust investigation into Google. In particular, the FTC is interested in Google's plan to buy the online ad company DoubleClick. The price would be $3 billion. One concern is the deal would give Google too large a grip over the Internet advertising market. Privacy groups are worried for another reason. They say the merger would give Google access to more information about consumer's online activities than any other company in the world.

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