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Designer Cell Phones New Rage

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May 29, 2007

Prada recently released a new phone that sells for $800, but that's nothing compared to the "Signature Cobra" by Vertu. It sports 439 rubies and emeralds for eyes. It sells for just $300,000.

Copyright © 2009 National Public Radio®. For personal, noncommercial use only. See Terms of Use. For other uses, prior permission required.

RENEE MONTAGNE, host:

The last word in business today is high-fashion phones. The signature Cobra made by Vertu is wrapped in a snake encrusted with 439 rubies and emeralds. It sells for $300,000. No wonder the company is only making them to order.

This is MORNING EDITION from NPR News. I'm Renee Montagne.

STEVE INSKEEP, host:

And I'm Steve Inskeep.

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