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'Marketplace' Report: The Battle for TV Ad Dollars

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'Marketplace' Report: The Battle for TV Ad Dollars

Business

'Marketplace' Report: The Battle for TV Ad Dollars

'Marketplace' Report: The Battle for TV Ad Dollars

  • Download
  • <iframe src="https://www.npr.org/player/embed/10512487/10512490" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

The competition for network television advertising dollars is increasing, as viewers turn to other alternatives, such as satellite TV and YouTube.

At the bottom of the ratings struggle is NBC. What is the network doing to win back advertisers' confidence? Are network executives in talks to remove the president of its entertainment division?

John Dimsdale of Marketplace talks to host Alex Cohen about the challenges the television networks face to lure back viewers and increase ad revenue.