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GM Ads Strike A Humbler Note

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GM Ads Strike A Humbler Note

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GM Ads Strike A Humbler Note

GM Ads Strike A Humbler Note

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Almost immediately after announcing that it was filing for bankruptcy protection, General Motors launched an ad campaign called "GM: Reinvention." In commercials and web videos, GM promises to become stronger and more efficient.

Host Liane Hansen talks to ad critic Barbara Lippert about whether the new campaign will be effective.