GM Ads Strike A Humbler Note

Almost immediately after announcing that it was filing for bankruptcy protection, General Motors launched an ad campaign called "GM: Reinvention." In commercials and web videos, GM promises to become stronger and more efficient.

Host Liane Hansen talks to ad critic Barbara Lippert about whether the new campaign will be effective.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.

Support comes from: