"Generation Me." That's one term for a generation obsessed with affirmation, iPods and Blackberrys. Companies are doing whatever they can to pull them in. The consulting firm Ernst and Young hopes to hire more than 3,000 entry-level associates this year. So it set up a recruiting page on the social networking site Facebook, featuring video testimonials and blogs. More than 6,000 "friends" are signed up on the site. But the company warns its members to be careful to only post comments if its something they would say at work.