The Minds of Consumers

In Part Three of a weekly series on "The Psychology of Getting and Spending," NPR's Brooke Gladstone reports on some of the subtle factors that go into people's decisions to buy products, when they go shopping. The way products are displayed can determine whether shoppers even look at them, let alone browse, or decide to buy them. Gladstone goes shopping in New York City with Paco Underhill, the foremost authority on the science of shopping.



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