Getting and Spending, Part 4

In her fourth report in our series on"The Psychology of Getting and Spending," NPR's Brook Gladstone looks at how marketers target minority consumers. According to demographers minorities are the fastest growing group in America today and by the, middle of the next century minorities will become the majority.



Please keep your community civil. All comments must follow the Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.