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Effectiveness of Anti-Smoking Ads Questioned

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Effectiveness of Anti-Smoking Ads Questioned

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Effectiveness of Anti-Smoking Ads Questioned

Effectiveness of Anti-Smoking Ads Questioned

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  • <iframe src="https://www.npr.org/player/embed/10571508/10571509" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
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Big Tobacco's public service ads aimed at steering kids away from smoking could be having the opposite effect, according to a recent study by The American Journal of Public Health. So what sort of ad would work?

Sarah Smith is a Youth Radio reporter and Maine high school student.

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