Talking Tobacco Companies Into Regulation

The Food and Drug Administration will have regulatory authority over the $89 billion tobacco industry as soon as President Obama puts his signature to a bill passed by Congress.

The change took decades to happen — the industry fought hard to keep the FDA out — but finally succumbed to changing social norms and the guidance from one in its own ranks.

Guest host Alison Stewart speaks with Steve Parrish, a former Altria executive and who pushed the company to support FDA regulation of the tobacco industry, and Dr. David Kessler, who was head of the FDA in the mid-1990s.

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