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Kodak Retires Kodachrome After 74 Years

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Kodak Retires Kodachrome After 74 Years

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Kodak Retires Kodachrome After 74 Years

Kodak Retires Kodachrome After 74 Years

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Eastman Kodak is discontinuing the manufacture of the Kodachrome brand color positive film. Sales were big in the 1950's and 60's but Kodachrome now makes up less than one percent of all Kodak's sales.

DAVID GREENE, host:

And our last word in business today is final frame.

(Soundbite of song, "Kodachrome")

GREENE: After 74 years in production, Kodak is retiring one of its most famous products.

(Soundbite of song, "Kodachrome")

Mr. PAUL SIMON (Singer): (Singing) Kodachrome, they give us those nice bright colors.

GREENE: Kodachrome was the world's first commercially successful color film, was used in both still cameras and on movie sets. And Kodachrome really captured some of the most iconic images in recent memory. A roll of eight millimeter Kodachrome was in Abraham Zapruder's camera when he recorded the assassination of President Kennedy. Photojournalist Steve McCurry also used this kind of film to bring out the startling green of an Afghan girl's eyes. And that image would make the cover of National Geographic. Kodachrome's sales peaked in the 1950s and 1960s but now make up less than one percent of Kodak's sales. So, sorry Paul Simon, looks like mama got her way.

Mr. SIMON: (Singing) So mama don't take my Kodachrome away.

GREENE: It's MORNING EDITION from NPR News. I'm David Greene.

RENEE MONTAGNE, host:

And I'm Renee Montagne.

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Kodachrome To Fade Away, Paul Simon Or No

Kodachrome To Fade Away, Paul Simon Or No

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Fond Farewell: After a 74-year love affair with its subtleties, film-camera enthusiasts will have to say goodbye to Kodachrome. hide caption

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Vivid colors. Unique textures. Startling contrasts. It was Kodachrome film that first clearly captured these essential photographic elements in 1935.

In 2009, though, they're easily captured by digital cameras. As a result, Kodak announced Monday that the company will no longer manufacture Kodachrome color slide film, which is both expensive to produce and tricky to process.

The first commercially successful color film, Kodachrome reached the height of popularity in the 1950s and '60s. Photographers loved it for its durability, sharp lines and genuine quality.

Music lovers came to admire it when Paul Simon sang about it in 1973, describing the beauty of a world that was not black and white:

They give us those nice bright colors
They give us the greens of summers
Makes you think all the world's a sunny day, Oh yeah
I got a Nikon camera
I love to take a photograph
So mama don't take my Kodachrome away

Photographer and National Geographic contributor Steve McCurry doesn't want his Kodachrome taken away. He's taken over 800,000 photos taken with the film — including his most famous one. When McCurry's arresting shot of an Afghan girl in Pakistan was featured on the cover of National Geographic in 1985, the subject's gazing green eyes captured the world's attention. It could not have been created without Kodachrome.

After spending almost 30 years shooting with Kodachrome, McCurry equates losing the medium to losing a dear friend. He has been given the chance to take one more roll — just 36 frames — for the George Eastman House International Museum of Photography and Film. He'll continue traveling around the world, looking for shots that will be best captured in the exceptional colors of Kodachrome.

If you're interested in seeing more Kodachrome photography, check out Kodachrome Culture: Masters from the National Geographic Archives, opening Thursday, June 25, at the National Geographic Museum in Washington, D.C.

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