In a poll looking at public attitude toward health care, pollster Stan Greenberg found something startling: The results were almost identical to a poll he conducted on the issue 15 years ago when he worked for the Clinton White House.
"We found almost 60 percent who were just dissatisfied with the system, but also three-quarters were satisfied with their own insurance," he tells Melissa Block.
Greenberg, chair and CEO of Greenberg, Quinlan Rosner Research, says the public wants change, but it wants to ensure it is the right kind of change.
Greenberg, author of Dispatches from the War Room: In the Trenches with Five Extraordinary Leaders, says the Obama administration can sell its plan to overhaul health care by respecting the public's ability to make rational judgments.
"They want reform, but the reasons for being cautious are real," he says. "Therefore, you need to respect them and give them information that they need to make about how this will impact them."