Selling Naming Rights May Save College Classes

  • Playlist
  • Download
  • Embed
    <iframe src="" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

City College of San Francisco's chancellor came up with an idea to keep classes from being canceled: donate $6,000 and you can have the class named after you. The Board of Trustees meets Thursday to discuss the idea. Not everyone is happy with the plan.


Well, in these days of tight budgets and disappearing funds, we want to tell you about a little idea from one community college that is trying to save hundreds of classes that are about to be canceled because of state budget cuts. And so, our last word in business today is accounting 101 with Renee Montagne.


Dave, exactly how did my name get on a course in basic accounting.

GREENE: Okay, the chancellor of this City College of San Francisco wants to offer you the chance to donate $6000. I know you have it. Six thousand dollars to adopt an endangered class. And in return you'll have your name immortalized in the curriculum at least for one semester.

MONTAGNE: Okay, it's sort of like adopt a course instead adopt a highway.


MONTAGNE: So David, does that mean you could be the proud sponsor of David Greene's advanced Kung Fu.

GREENE: As scary as that sounds - yes. And we're not joking. Advanced Kung Fu is apparently one the classes on the block, along with accounting and biology. But I have to tell you not everyone is getting a kick out of this plan. One of the school trusties told San Francisco Chronicle, the idea smacks of paternalism and he might have been mad because he read about the plan in the newspaper rather than hearing it directly from the chancellor. In any case, the board of trustees is about to meet tonight to either approve or nix this proposal. So, head to your advanced Kung Fu class.

That is the business news on MORNING EDITION from NPR News. I'm David Greene.

MONTAGNE: And I'm Renee Montagne 101.

(Soundbite of song, "Wonderful World")

Mr. SAM COOKE (Singer): (Singing) Don't know much about history, don't know much biology. Don't know much about…

Copyright © 2009 NPR. All rights reserved. Visit our website terms of use and permissions pages at for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR’s programming is the audio.



Please keep your community civil. All comments must follow the Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.

NPR thanks our sponsors

Become an NPR sponsor

Support comes from