Sears Tower Changes Name to Willis Tower
STEVE INSKEEP, host:
You know, when I'm in Manhattan and notice the skyscraper that looms over Grand Central terminal, a thought goes through my mind - that's the Pan Am building. I still think of it that way, even though Pan Am Airlines went out of business years ago and the old building is called something else.
People may soon have the same experience with the giant black skyscraper that shoves its shoulders over the skyline of Chicago. As of today, it is known as Willis Tower. Willis is the name of the British insurance company that bought the naming rights to the Sears Tower. The company's CEO concedes it could take some time to win over Chicagoans to the new name. Public relations experts say it could take decades. Thirty-five thousand people have put their names on a Web site opposing this name change.
So it's in their honor that our last word in business today is Sears.
NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.