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Eyelash-Lengthener Companies Battle Over 'X'

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Eyelash-Lengthener Companies Battle Over 'X'

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Eyelash-Lengthener Companies Battle Over 'X'

Eyelash-Lengthener Companies Battle Over 'X'

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A Texas company that sells a kit to lengthen eyelashes is suing a competitor. Xtreme Lashes, which claims it can "extend your beauty," filed suit against a company called Xtended Beauty. An appeals court now says a jury can decide if the names are too close. The ruling includes a reference to "not batting an eyelash."

STEVE INSKEEP, host:

Good morning. I'm Steve Inskeep. As they say on "Sesame Street," this news update is brought to you by the letter X. A Texas company sells a kit to lengthen eyelashes - Xtreme Lashes. No E on the front, just a big letter X. the company claims it can extend your beauty. And it sued a company called Xtended Beauty, also starting with X. An appeals court now says a jury can decide if the names are too close. The ruling includes a reference to not batting an eyelash.

It's MORNING EDITION.

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