The Tipping Point

GUESTS: MALCOM GLADWELL *Staff Writer for The New Yorker *Author, The Tipping Point: How Little Things Can Make a Big Difference (Little Brown, 2000) MARK ALPERT *Professor of Marketing University of Texas at Austin What does the sudden popularity of a brand of shoes have in common with an outbreak of syphilis? According to author Malcolm Gladwell, these events are bound by the moment when they reach critical mass— what he calls the 'tipping point.' Join Juan Williams and guests to discuss how ideas, trends and fashion spread like infectious diseases, and how a non-event becomes a phenomenon.

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