The Tipping Point
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GUESTS: MALCOM GLADWELL *Staff Writer for The New Yorker *Author, The Tipping Point: How Little Things Can Make a Big Difference (Little Brown, 2000) MARK ALPERT *Professor of Marketing University of Texas at Austin What does the sudden popularity of a brand of shoes have in common with an outbreak of syphilis? According to author Malcolm Gladwell, these events are bound by the moment when they reach critical mass-- what he calls the 'tipping point.' Join Juan Williams and guests to discuss how ideas, trends and fashion spread like infectious diseases, and how a non-event becomes a phenomenon.
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