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Is the True Audience for Talent Shows Online?
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Is the True Audience for Talent Shows Online?

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Is the True Audience for Talent Shows Online?

Is the True Audience for Talent Shows Online?
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This year's American Idol finale drew almost 31 million viewers. Not bad. But it might be more efficient to take your act online. On YouTube, a badly shot video of a guy doing a dance-comedy routine in a T-shirt and jeans has been seen more than 50 million times.

RENEE MONTAGNE, host:

And today's last word in business is online stardom. When the "American Idol" finale aired on Fox 10 days ago, it topped the week's ratings with almost 31 million viewers. The ABC show "Dancing with the Stars" was second with 23 million viewers. But if what you care about is being seen, it's more efficient to upload your act online. The most viewed act on YouTube is a badly shot video of a guy doing a dance comedy routine in a T-shirt and jeans. It's been watched more than 50 million times.

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