House Tries To Rein In Pharmaceutical Ads
STEVE INSKEEP, host:
NPR's business news starts with efforts to block TV drug ads.
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Some house lawmakers are trying to rein in pharmaceutical commercials aimed at consumers. According to The New York Times, one such bill would ban ads for prescription aids like Viagra. Another would end drug company's ability to write off the cost of their TV ads as a business expense.
Critics say these ads encourage people to demand pricy brand name drugs, driving up the cost of health care. The Times cites a study indicating these ads can, though, help people who need treatment start taking proper drugs.
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