Internetting Profits

NPR's Elaine Korry reports on how brick-and-mortar stores like Williams Sonoma, Barnes and Nobel, and Target are using the Internet to augment their business. Though last season saw dismal on-line services by these types of companies, they've since applied their merchandising and promotional know-how to their own web-sites. Now Internet-only companies are looking toward the traditional retailers to find ways to improve their businesses.



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