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Naming Rights

Only Available in Archive Formats.
Naming Rights

Naming Rights

Naming Rights

Only Available in Archive Formats.

Guests: Alex Molnar Professor of Education, University of Wisconsin-Milwaukee Director of the Center for the Analysis of Commercialism in Education (CACE) Sean Brenner Managing Editor, IEG Sponsorship Report David Cope Director of Business Development, Gilco Sports Marketing The MCI Center, Pacific Bell Park, FedEx Field and Hasbro Children's Hospital. More and more corporations are etching their names on the sides of buildings, museums, even hospitals, and all for donations. So why are so many organizations and even non-profits selling their names?