Are Marketers Ruining The 'Mommy Blogosphere'?

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Some fear marketers are disrupting the Mommy blogosphere. i
Some fear marketers are disrupting the Mommy blogosphere.

As "mommy blogs" become more popular among mothers turning to the Web for savvy parenting advice, some are concerned that the concept — originally aimed at offering virtual support for curious mothers — is becoming too popular with corporate sponsors. From Walmart to Frito-Lay, more companies are on the hunt to sponsor popular parenting bloggers, which, in some cases, means supplying them with free stuff.

All in exchange for what else? Endorsements.

The practice leads some to wonder whether all of the "sponsorship love" has led to a compromise of ethics among mothers who blog (otherwise known as "mommy bloggers").

Host Michel Martin speaks with a round table of mommy bloggers — Jamila Bey, a reporter for NPR member station WAMU-FM in Washington, D.C. and a blogger with the D.C. Examiner; Christine Koh, founder and editor of the blog; Catherine Sabonis-Bradley, who blogs about her parenting experience at; and Kelly Wickham, an assistant high school principal in Springfield, Ill., who leads the blog

The women debate whether such practices are unacceptable or simply consumer savvy.



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