Broadband Company Uses Pickpockets To Give Back

  • Playlist
  • Download
  • Embed
    Embed <iframe src="" width="100%" height="290" frameborder="0" scrolling="no">
  • Transcript

As part of a promotion by a broadband company, reformed pickpockets have been dispatched to the streets of London. Their mission is to slip British pounds into the pockets and purses of the unsuspecting. TalkTalk launched the initiative to prove that companies can give something back without any strings.


One broadband company has gone right past free products and services and gone straight to free cash. And that's our last word in business today. It's part of our promotion by a broadband company. Reformed pickpockets have been dispatched to the streets of London. Their mission is to slip up to 20 British pounds. That's about $30 into pockets and purses of the unsuspecting. One reformed purse snatcher said every time I put money back in someone's pocket, I feel less guilty about the fact that I spent many years taking it out.

And that's the business news on MORNING EDITION from NPR News. I'm Steve Inskeep.


And I'm Renee Montagne.

Copyright © 2009 NPR. All rights reserved. Visit our website terms of use and permissions pages at for further information.

NPR transcripts are created on a rush deadline by a contractor for NPR, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of NPR’s programming is the audio.



Please keep your community civil. All comments must follow the Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.