Video Ads To Appear In Print Magazine

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An upcoming issue of Entertainment Weekly will allow readers to watch commercials. There will be a small video player embedded in the magazine. It works similar to those talking greeting cards, with the addition of a two-inch screen. The video will run ads for CBS shows and Pepsi.

STEVE INSKEEP, host:

Good morning. I'm Steve Inskeep. If anybody ever told you to stop watching TV and go read something, you may soon have a way to fool them. An upcoming issue of Entertainment Weekly will allow you to watch television. There will be a small video player embedded in the magazine. It works about like those talking greeting cards, with the addition of a two-inch screen. People who buy the magazine will get the privilege of watching ads for CBS and Pepsi as soon as the magazine flips open.

It's MORNING EDITION.

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