Despite Economy, Craft Beer Industry Grows
STEVE INSKEEP, host:
There's another industry that's growing despite the overall economic downturn and that provides our last word in business today: craft beer.
John Cochran is the co-owner of Terrapin Brewery in Athens, Georgia, one of about 1500 craft brewers in this country. Cochran says he plans to boost production of his ales this year by more than 25 percent.
Mr. JOHN COCHRAN (Co-owner, Terrapin Brewery): What it comes down to is a lot of people now, they don't have the money to take the big vacation, to buy the new cars, things like that but they still want to feel like they're treating themselves to something nice. So, you know, they can go out and buy some of the best beers in the world for $10 or so a bottle.
RENEE MONTAGNE, host:
And that's cheaper than many bottles of fine wine. Also adding fizz to the business of craft brewing, experts say, is increasing interest in locally produced products. Craft beers are defined as coming from small breweries that produce less than two million barrels a year.
For some perspective each year, Anheuser-Busch brews well over 100 million barrels of its nationally marketed beer brand.
MONTAGNE: And that's the business news from NPR News.
I'm Renee Montagne.
INSKEEP: And I'm Steve Inskeep.
NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.