NPR logo

Product Placement

Only Available in Archive Formats.
Product Placement

Product Placement

Product Placement

Only Available in Archive Formats.

The television advertising landscape is changing. As technology gives viewers greater power to bypass traditional commercials, advertisers are looking for different ways of reaching their targets. Remember the Doritos moment on Survivor? Watch a baseball game and pay attention to the billboards around the field — the ads change thanks to digital enhancement. NPR's Lynn Neary reports.

We no longer support commenting on NPR.org stories, but you can find us every day on Facebook, Twitter, email, and many other platforms. Learn more or contact us.