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Spanish Radio

Only Available in Archive Formats.
Spanish Radio

Spanish Radio

Spanish Radio

Only Available in Archive Formats.

NPR's Mandalit del Barco reports on the rapid growth of Spanish language radio stations in the Los Angeles area. The all-Spanish KSCA-FM is topping the Arbitron ratings, yet, advertisers pay half as much for commercials on these stations as they do for airtime on their English counterparts. (8:58